TRU FUNK: Party Breaks: Essential Selection (2013)

In today’s internet-era, the public’s appetite for interesting ‘stuff’ is voracious and their memory of said ‘stuff’ so short that they’ve practically forgotten whatever it was they gawping/ listening/ mooing at in the second it took them to ‘swim’ from one side of the digital fishbowl to the other. Plus the amount of ‘stuff’ out there keeps increasing exponentially. In this environment, any record company that fails to market effectively is a soon-to-be-defunct record company and marketing in today’s – er – market effectively means putting …READ FULL POST @ MONKEYBOXING.COM